ZoomTilt, a online video marketing company from Boston that is trying to ‘connect the dots to make video stories truly social’, introduced a project in search of young talented content creators that can win a sponsored production for a full season web series. The TV Reset Project want to connect independent artist with an online audience and create a platform that allows aspiring TV makers to produce a web TV series. The TV Reset Project will enable 5 up-and-coming, independent filmmakers to create and distribute their best web series work in front of hundreds of thousands of viewers. ZoomTilt uses crowdfunding to sponsor the project and finance 5 pilot episodes of which one will become a full blown web series.
12 semi-finalist left
The project has selected 12 semi-finalist that will upgrade and rework the pilot with the support of online TV professionals. “It has been really inspiring to see so many high-quality scripts for our first web series competition” said Anna Callahan, co-founder of ZoomTilt, “It shows that filmmakers get it — digital entertainment can give you recognition without the years of waiting in the film festival circuit or the years of schmoozing in Hollywood,”.
The future of TV making?
The TV Reset Project shows a new way of TV making that want to break down the walls to get into the industry. It provides a platform for young artists to create, produce and distribute content and work together with professionals to take it to the next level. Furthermore, the project tries to take a next step in independent TV making:
With a comprehensive, holistic solution for indie filmmakers encompassing resource support, production, fan-sourcing, marketing and distribution, we can help indie digital entertainment make the same leaps forward that the music industry has already taken.
With the growing conversion of connected screens, more content becomes available anywhere at anytime. A development that should allow more content to reach a larger (niche) audience. However, to reach a large enough audience that will either pay to watch or is large enough to make enough income from advertising the bigger networks are necessary. Their power to market and curate relevant content to a specific audience allows them to reach millions while the average YouTube video has a couple of thousand views. And with the lack of funding (the TV reset project raised $3.000 of the needed $40.000) the impact on the industry will be limited.
Geert Faber is the founder and editorial director of ‘The End of Television as we know it’, a weblog dedicated to the latest developments and insights within the broadcasting and television industry covering various topic including Social TV, Second Screen, IPTV, Smart TV, Content Distribution, Connected TV, OTT, and VOD and the companies and business models involved. I am passionate about television,new media, marketing and especially interested in the converging of old and new media within the broadcasting industry. Read more...