WPP report: “Connected viewers will be more important than connected TV’s”
Connected TV penetration & usage will lag behind Second Screens. Most of the opportunities that connectivity creates are better suited to the Second Screen. Connected TV usage will mostly focus on Video. For advertisers, the real opportunity lies on the second screen.
Download the full WPP report on Connected TV.
About Author
Geert Faber
Geert Faber is the founder and editorial director of ‘The End of Television as we know it’, a weblog dedicated to the latest developments and insights within the broadcasting and television industry covering various topic including Social TV, Second Screen, IPTV, Smart TV, Content Distribution, Connected TV, OTT, and VOD and the companies and business models involved. I am passionate about television,new media, marketing and especially interested in the converging of old and new media within the broadcasting industry. Read more...
