The Great Connected Television Debate: Anthony Rose (Zeebox) on The End Of Television As We Know It

Anthony Rose, Co-founder and CTO of Zeebox

During the IBC 2012 session ‘The Great Connected Television Debate: Will The Internet Be The End Of Television As We Know It? (IBC 2012)’ two teams were  speaking for and against this will debate whether the emergence of video devices and displays connected directly to data networks will make traditional television channels redundant and obsolete.

Below a summary of Mr. Rose’s perspective during ‘The Great Connected Television Debate: Will The Internet Be The End Of Television As We Know It’ during IBC 2012.

Anthony Rose from Zeebox on The End of Television at IBC 2012

Anthony Rose starts a visionary talk how in 2050 Amsterdam is below sea level forcing IBC to move to another country. There are thousands of TV channels and the invention is 150 years old. Are you still sitting in front of your TV on the couch watching TV as we know it, or are you watching TV on a skin like screen, and recording video with camera glasses? Storytelling used to be telling stories to each other which evolved to the shared experience of the cinema, but it became individual again with TV. With social technologies it’s getting back to the old days again in which you can share and tell stories to your social circle. Storytelling used to be democratized but it became expensive to create content and it came in the hands of the few. But online anyone can make and distribute stories, content and video’s.

Therefore, it’s not a question if TV is going to change. It’s the question when it’s going to change.

Another perspective

Next Mr. Rose takes the perspectives from the other speakers to address the arguments they made against the central discussion ‘will the internet be the end of television as we know it, and make traditional television channels redundant and obsolete’.

Appointment to view?

Appointment to view used to mean I had to go to the TV when the program was on. But, as Mr. Rose argues, is a traditional perspective, the new appointment to view means TV will go to me when I want it. We think of TV as being really cool, but in fact they’re very limiting our experience with the content. It should be what I want, when I want it, where I want it.

It must be brand associated?

Brands will be completly different in the future. Anthony Rose refers to Machinima who make 1.6 billion video views a month on YouTube of premium content and with that they’re getting more view than most broadcasters today. There will be brands, but they won’t be necessary broadcasters.

It must be measurable?

Today, the main sources for TV statistics on views and reach come from Nielsen (US) or BARB (UK) based on a panel of five thousand people. But why does a whole industry operate on vague measurement while the real statistics must come from personal views when you interact with a piece of content.

TV is resilient?

TV is resilient when you look at TV measurement. Broadcaster say that viewing is growing, on the other hand web viewing is growing as well and is getting bigger than TV viewing. Broadcasters look at short term developments but ignoring the other ways we consume our content. Short video consumption and video on demand are not considered a real threat.

What am I going to watch?

There’s an argument that the large amount of content creates a problem of choice. However, even on TV you skim through hundred of channels looking for something of your interest. There will still be room for authorities to aggregate content but they won’t necessarily be broadcasters. Those new trusted sources will be the VJ’s or DJ’s of content of the future.

Shared and live viewing?

Why are we still watching to the same content in the living room when I just want to watch content when and where I want. So even if live TV is still important the future of television lies in content that is available whenever and wherever I want to watch it, driven by our own social graphs and aggregation engines.

Those changes will be later than the tech futurists want you to believe and will be way sooner than the traditional broadcaster want you to believe.

Also read the perspectives of the other speakers during the great connected television debate at IBC 2012


Saul Berman, IBM

Saul Berman is Partner & Vice President, Global Strategy Consulting Leader & Innovation and Growth Services Leader at IBM Global Business Services. Mr. Berman wrote a paper in 2005 called ‘The End of Television as we know it’ (which served as the inspiration for this blog during my university courses in new media & television).

Read more about Mr. Berman’s perspective on The End of Television as we know it.

Jon Honecutt, Discovery

Jon Honeycutt is EVP and COO for Discovery Networks International. He argues that people have always been talking about the death of TV industry or the death of linear channels. And although the industry has been through changes when free terrestrial was joined by paid cable and the analog signal became digital.

Read more about Mr. Honeycutt’s perspective on The End of Television as we know it.

Nick Thexton, Cisco

Nick Thexton is CTO for the Service Provider Video Technology Group at Cisco in the UK. He most recently served as SVP and CTO at NDS before the acquisition of the company by Cisco this year. Het argues that it’s the channel that is changing and has to go through a transformative process, and that some of the channels will fail.

Read more about Mr. Thexton’s perspective on The End of Television as we know it.

David Brennan, Media Native

David Brennan was Research and Strategy Director at Thinkbox from its launch in 2006 until August 2011, when he set up his own media consultancy – Media Native – specialising in the role of TV in the communications mix in the 21st Century.

Read more about Mr. Brennan’s perspective on The End of Television as we know it.

Nigel Walley, Decipher

Nigel Walley is Managing Director of Decipher the media strategy consultancy, and Chairman of the Decipher Group of companies. Since founding Decipher in 1998, he has worked on interactive media and technology projects for a wide range of clients including NTL, Telewest, ITV, the BBC, Sky, UKTV, Channel 4, Sony, the UK Govt (DTI), and Viacom.

Read more about Mr. Walley’s perspective on The End of Television as we know it.

More in IBC2012, Internet TV, multi screen, Post, Second Screen
David Brennan from Media Natives at IBC 2012
The Great Connected Television Debate: David Brennan (Media Native) on The End Of Television As We Know It

A summary of Mr. Brennan's perspective during 'The Great Connected Television Debate: Will The Internet Be The End Of Television...