The Connected Viewer & ConnectedTV at IBC 2012

A central theme during the IBC 2012 conference is the rise of connected devices, second screen distraction and social TV developments. Many innovative companies in the Connected World hall and the Futurezone showcase their solution to make sense of the overload of (social) data, monetize second screen distraction and find new ways to bridge the gap between TV content and interactive and connected devices like mobile phones and tablets. With over the top content delivery, second screen interaction and multiscreen ‘TV everywhere’ solutions the connected TV gets a dominant place within the living room and outside. As they describe on the IBC website:Logo IBC 2012 Connected World

The lightspeed penetration of internet connected devices and the services that run on them have huge implications for traditional media. Smart phones, games consoles, netbooks, connected TVs and tablets are making content available on demand anywhere and with an unprecedented degree of personalisation.

A survey by the Pew Research Center found that “half of all adult cell phone owners now incorporate their mobile devices into their television watching experiences. These “connected viewers” used their cell phones for a wide range of activities(…)”. Of all the cell owning respondent 52% said to be using their mobile device while watching television for at leas one of the following reasons:

  • 38% of cell owners used their phone to keep themselves occupied during commercials or breaks in something they were watching
  • 23% used their phone to exchange text messages with someone else who was watching the same program in a different location
  • 22% used their phone to check whether something they heard on television was true
  • 20% used their phone to visit a website that was mentioned on television
  • 11% used their phone to see what other people were saying online about a program they were watching, and 11% posted their own comments online about a program they were watching using their mobile phone
  • 6% used their phone to vote for a reality show contestant

Read more about IBC 2012 Connected World.

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The End of Television at IBC 2012 in Amsterdam

Are you attending IBC 2012 and want to meet up? Contact me at @endoftelevision or send me an e-mail