Social media use within broadcasting is a trojan horse to collect data – Tome Weiss

By Geert Faber On September 12, 2011 In IBC2011, Post, Quote, Second Screen, Social TV No Comments

“Social media use within broadcasting is a trojan horse to collect data”

Tom Weiss, ceo of TV Genius during TV Genius’ business session ‘Viewers Like This: Measuring Engagement Through the Power of Social’ at IBC 2011.

About Author

Geert Faber

Geert Faber is the founder and editorial director of ‘The End of Television as we know it’, a weblog dedicated to the latest developments and insights within the broadcasting and television industry covering various topic including Social TV, Second Screen, IPTV, Smart TV, Content Distribution, Connected TV, OTT, and VOD and the companies and business models involved. I am passionate about television,new media, marketing and especially interested in the converging of old and new media within the broadcasting industry. Read more...