During the IBC 2012 session ‘Child’s Play – The Future of Next-Generation TV’ the TV consumption of the next generation was discussed. It tried to answer the question whether the current offer of linear programming, on-demand content and interactive television will be enough to attract the new generation that is growing up with game consoles and mobile devices. The session discussed how (linear) TV content be upgraded to attract kids to stay focused by bringing in game elements and expanding the experience to the second screen. The session showed some of the new formats emerging to capitalize on new viewing behavior and questioned if this just ‘a phase they are going through’ or if it will have profound implications for TV viewing of future older generations.
Kinect Nat Geo Kids
One of the on-stage demo’s was of the new Kinect Nat Geo TV format by David Amor, Chief Creative Officer of Relentless Software of the Kinect Nat Geo Kids series. Kinect Nat Geo TV uses Kinect technology to engage children to interact with the content that is shown. The Nat Geo WILD TV series America the Wild with Casey Anderson is enhanced with short games using motion and augmented reality technology.
Microsoft and National Geographic worked together to create a new TV experience for kids by integrating Xbox360 Kinect technology with traditional Nat Geo Wild programming resulting in “Kinect Nat Geo TV”. Every 30 minute episode contains interactive sidetrack experience which can be activated by gestures. This interactive sidetrack consist of a game element using motion tracking and augmented reality to engage kids with the content. By asking quiz like questions and allowing kids to play like a bear they are encouraged to focus on the content without being distracted.
The program was initiated by Microsoft and showcases the power of Kinect and how it can be used beyond pure gaming. It also gives some insight in the future of kids television and how to get children more engaged with the content. As David notes; “children are usually distracted with linear programming”, by asking question about the content and letting them interact and experience what is shown on TV they are more focused and interested.
Who commissioned national geographic experience? Xbox? #IBCconf
Geert Faber is the founder and editorial director of ‘The End of Television as we know it’, a weblog dedicated to the latest developments and insights within the broadcasting and television industry covering various topic including Social TV, Second Screen, IPTV, Smart TV, Content Distribution, Connected TV, OTT, and VOD and the companies and business models involved. I am passionate about television,new media, marketing and especially interested in the converging of old and new media within the broadcasting industry. Read more...