Kinect Nat Geo Kids – Television for Kids with Xbox360 Kinect integration (IBC 2012)

Child’s Play – The Future of Next-Generation TV

During the IBC 2012 session ‘Child’s Play – The Future of Next-Generation TV’ the TV consumption of the next generation was discussed. It tried to answer the question whether the current offer of linear programming, on-demand content and interactive television will be enough to attract the new generation that is growing up with game consoles and mobile devices. The session discussed how (linear) TV content be upgraded to attract kids to stay focused by bringing in game elements and expanding the experience to the second screen. The session showed some of the new formats emerging to capitalize on new viewing behavior and questioned if this just ‘a phase they are going through’ or if it will have profound implications for TV viewing of future older generations.

Television for Kids with Xbox360 Kinect integration - Kinect Nat Geo Kids

Kinect Nat Geo Kids

One of the on-stage demo’s was of the new Kinect Nat Geo TV format by David Amor, Chief Creative Officer of Relentless Software of the Kinect Nat Geo Kids series. Kinect Nat Geo TV uses Kinect technology to engage children to interact with the content that is shown. The Nat Geo WILD TV series America the Wild with Casey Anderson is enhanced with short games using motion and augmented reality technology.

Microsoft and National Geographic worked together to create a new TV experience for kids by integrating Xbox360 Kinect technology with traditional Nat Geo Wild programming resulting in “Kinect Nat Geo TV”. Every 30 minute episode contains interactive sidetrack experience which can be activated by gestures. This interactive sidetrack consist of a game element using motion tracking and augmented reality to engage kids with the content. By asking quiz like questions and allowing kids to play like a bear they are encouraged to focus on the content without being distracted.

The program was initiated by Microsoft and showcases the power of Kinect and how it can be used beyond pure gaming. It also gives some insight in the future of kids television and how to get children more engaged with the content. As David notes; “children are usually distracted with linear programming”, by asking question about the content and letting them interact and experience what is shown on TV they are more focused and interested.

 

Live Demonstration of the Kinect Nat Geo Kids

Watch the live demonstration by David Amor, Chief Creative Officer, Relentless Software, during IBC 2012 in Amsterdam (especially around 3:00):

And watch this video about Kinect for Kids to learn more about Interactive TV for Kids.

More in Connected TV, Convergence, IBC2012, Post, Television
IBC Logo
The Great Connected Television Debate: Will The Internet Be The End Of Television As We Know It? (IBC 2012)

During the IBC 2012 session 'The Great Connected Television Debate: Will The Internet Be The End Of Television As We...

Close